This restaurant group had strong walk-in business and a catering operation with real capacity to grow. The problem was proof. Ad platforms report clicks, but the owners wanted to know which dollars turned into booked catering jobs. Nobody could answer that.
Blaine rebuilt the Google Ads account around catering intent: tightly themed campaigns, conversion tracking wired to the actual lead forms, and a lead-matching script that ties inbound catering leads to the sales table where bookings are recorded. Becca kept the creative and the local presence consistent so the ads and the brand told the same story.
From January through April 2026 the account generated 2,027,938 impressions and 62,068 clicks on $25,062 of spend, with $41,446 in tracked conversion value. Beyond platform numbers, catering leads are matched to booked revenue in the client's own sales records, so the owners can audit the math themselves.
If you run a restaurant group or any local business with a high-ticket service line, this is the model: track the lead all the way to the booked dollar, then spend where the bookings come from.