Most agencies guard their process like a trade secret. We publish ours. The work Blaine and Becca do — strategy, brand voice, client relationships, final sign-off — is what you’re paying for. The agents we built handle research, monitoring, drafting, and reporting so that two humans can deliver what most 12-person agencies can’t. Below: the principles that govern every engagement, the four-step engagement flow, and a link to the live sprint plan we’re working from this week.
~120 sprints organized by category and priority. Updated continuously. This is what we’re actually working on.
View on GitHubOur research on 30 competing agencies — what they charge, how they position, where the gaps are. Public so you can verify our claims.
View on GitHubFour steps from first conversation to month-over-month progress. We can usually have step 3 done within two weeks of the discovery call.
Funnel + Ecosystem Audit ($1,500–$3,000). The Paradigm/Longhorn pattern productized: keyword funnel, decision-maker map, 90/10 split, content recommendations. PDF + a custom landing page for the prospect.
Built on the audit findings. Department-by-department breakdown: which departments are recommended, hours per department, deliverables per department, monthly retainer. Floor $1,000/mo single-principal. Sweet spot $2,000–$3,000/mo dual-principal.
Contract auto-generated. Brain initialized with audit findings on day one. Weekly check-in cadence set up. The first sprint is scoped and started within five business days.
Numbered sprints with defined deliverables. Daily agent runs (competitor research, content drafts, lead enrichment). Weekly 10-minute approvals from you. Monthly impact report showing what moved. Retros feed the brain.
The always-on operating principles. They apply to every engagement, not situationally. This is what we mean when we say “we work at a different level.”
Every engagement runs on numbered sprints. Each sprint has a defined deliverable, an owner, a definition-of-done, and a retrospective entry into the brain after completion. You see the sprint board. Most agencies operate on fuzzy open-ended retainers — we don't.
Audit before pitching. Persona + ecosystem map before content. Keyword funnel before SEO sprints. A/B test before scaling spend. Memory entry after every learning. The same workflow every time, not ad-hoc by mood.
Six departments — Strategy, Creative, SEO+Content, Paid Media, Outreach, Operations. Every task knows which department owns it. No piling on the same person.
Funnel diagrams over paragraphs. Ecosystem maps over bullet lists. Sprint boards over "we're working on a few things." Visuals communicate faster and stick longer.
Published rates by department. Published packages by client funnel position. No "call us for pricing." Lose the tire-kicker, win the rest of the call.
Every blog, every audit, every proposal: an AI agent drafts, a human reviews. Never the reverse. The savings flow to the client through lower rates, not into agency overhead.
Nothing important lives only in Slack or someone's email. Client preferences, sprint outcomes, pricing decisions, style guides — everything goes into memory. Future humans and agents read the same memory. Continuity is enforced.
We don't take clients we can't crush for. Better five clients we win for than fifteen we mediocre for. Reputation compounds with crushed-it clients only.
Every claim cites a source. Every statistic in a blog post, every benchmark in a pitch deck. Outbound links are nofollow — preserve link juice. Internal claims are backed by client data or named external research.
Every blog post deep-links to other blog posts. Every audit builds on the previous client's anonymized findings. Every sprint retro feeds the brain. The platform we use on clients becomes the SaaS we eventually sell.
We do live walkthroughs of the platform for prospective clients. No deck. You see the actual screens — including the parts we're still iterating on. The walkthrough takes 30 minutes.